What’s your ideal outcome?
Optimizing the placement of digital advertising to the metrics that matter to brands
IDEAL OUTCOME PROVIDES REAL TIME CAMPAIGN EFFECTIVENESS METRICS
ENABLING REAL TIME OPTIMIZATION
BUILDING BETTER DIGITAL BRAND EQUITY
Optimize campaigns to precise brand objectives
FamIliarity
Awareness
Favorability
Preference
consideration
Intent to purchase
Ideal Outcome measures real consumer impact.
The 
Difference
Scaled Reach
Access to 250m devices
Real Time
No waiting weeks for results
Cost Effective
$ investment
Drives 10x value
Better brand performance
Better Than Traditional Metrics
Social
“Likes” provide poor correlation with brand affinity
Can be bought
Clicks
Less than 1% of people click on ads
“Bots” overstate results and distort campaign performance
VALUE
Quantity of impressions don’t reflect real customer engagement while brand metrics correlate to the quality of response providing better ROI
Find out More
Registered Address:
Ideal Outcome
9 Beauchamp Building
London
EC1N7SX
UK
© 2018 Ideal Outcome Ltd.