

What’s your ideal outcome?
Optimizing the placement of digital advertising to the metrics that matter to brands
IDEAL OUTCOME PROVIDES REAL TIME CAMPAIGN EFFECTIVENESS METRICS
ENABLING REAL TIME OPTIMIZATION
BUILDING BETTER DIGITAL BRAND EQUITY
Optimize campaigns to precise brand objectives

FamIliarity
Awareness

Favorability
Preference

consideration
Intent to purchase
Ideal Outcome measures real consumer impact.
The
Difference

Scaled Reach
Access to 250m devices

Real Time
No waiting weeks for results

Cost Effective
$ investment
Drives 10x value
Better brand performance
Better Than Traditional Metrics

Social
“Likes” provide poor correlation with brand affinity
Can be bought

Clicks
Less than 1% of people click on ads
“Bots” overstate results and distort campaign performance

VALUE
Quantity of impressions don’t reflect real customer engagement while brand metrics correlate to the quality of response providing better ROI
Find out More

Registered Address:
Ideal Outcome
9 Beauchamp Building
London
EC1N7SX
UK
© 2018 Ideal Outcome Ltd.