What’s your ideal outcome?
Optimizing the placement of digital advertising to the metrics that matter to brands
IDEAL OUTCOME PROVIDES REAL TIME CAMPAIGN EFFECTIVENESS METRICS
ENABLING REAL TIME OPTIMIZATION
BUILDING BETTER DIGITAL BRAND EQUITY
Optimize campaigns to precise brand objectives
Intent to purchase
Ideal Outcome measures real consumer impact.
Access to 250m devices
No waiting weeks for results
Drives 10x value
Better brand performance
Better Than Traditional Metrics
“Likes” provide poor correlation with brand affinity
Can be bought
Less than 1% of people click on ads
“Bots” overstate results and distort campaign performance
Quantity of impressions don’t reflect real customer engagement while brand metrics correlate to the quality of response providing better ROI
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9 Beauchamp Building
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